About Us


mychoice is one of the UK’s leading electrical retailer. With an extensive product range and service second to none, mychoice makes on-line shopping totally secure, easy and hassle free, using the latest design, security and navigational technologies bringing you as close as possible to the perfect online shopping experience.

Vast Range

Our vast product offering means that thousands of appliances and accessories are available from stock at any one time. We stock everything from washing machines and tumble dryers, to range cookers and American fridge freezers, including an extensive range of built-in and small domestic appliances, with many items within our range available on express delivery service.

Speaking to mychoice

Speaking to mychoice is easy. Whatever the day or time, calling our 24/7 Sales & Customer care team will ensure you speak to the right person and get the answers you need. The freephone number is 01442 502 460

100% Secure

mychoice are committed to ensuring your shopping experience is totally secure and hassle free. We use the latest advances in the field of on-line security to keep your shopping experience 100% secure. The EV green bar technology shows the highest level of protection is incorporated when entering your card details and the 3D secure facility from Visa and MasterCard underpins this robust platform.

Free delivery & Unpack

Orders are delivered directly to you absolutely free! (There are some exceptions Click here for details) Our two-man crew ensure that extra care is taken throughout the delivery process. Your time is important to us which is why we confirm the date of delivery by telephone. A further text message is sent the night before and our crew call on the day to confirm their time of arrival.

Need Installation

We offer a range of installation services to suit. Simply click the required service when ordering your product and leave the rest to us. We will arrange to have your product installed by our trained professionals.

Service & Warranty

All products come with manufacturer’s warranty. For greater peace of mind, why not invest in a mychoice extended plan? Underwritten and backed by one of the UK’s largest insurers, it provides cost effective peace of mind to ownership of your product. In the unlikely event of requiring service, trained engineers call home and service your appliance back to fitness. Small appliances are replaced or repaired and returned.


In providing you with the complete shopping experience mychoice TV brings you a range of products on video. These short videos are designed to enhance your shopping experience when combined with detailed product pages ensuring the selection of your chosen product is an informed and desirable purchasing decision.

Rewards program

mychoice are committed to providing you with the very best value; that’s why with every purchase, you earn mychoice rewards which can be redeemed to reduce the cost of your next purchase; or enjoy one of the many exciting offers from a wide range of holidays, short breaks, gift items and experiences.

Recycling at mychoice

mychoice care about the environment and offer a recycling service. Play your role in maintaining the environment; simply click the appropriate recycling option and we will collect and dispose of your old appliance. We even recycle packaging, processing several tons every year.


We are committed to providing you with the perfect online shopping experience; The best deal on-line underpinned by an extensive range of products all available from stock, guaranteed competitive prices, free delivery and unpack, 100% secure shopping, combined with a rewards program as our way of thanking you for your custom each and every time...mychoice is really...the only choice!